Off page seo tutorial for beginners
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Applies to: SQL Server 2017
This article focuses on the growing list of search engine optimization (SEO) techniques being applied to the design and development of an e-commerce website.
Ecommerce is a term that has been maligned over the years, but the truth is that it has become a far more viable option for getting a website to the top listings than any other form of advertising. The reason for this is due to the fact that, unlike other forms of advertising, e-commerce is a relatively new phenomenon that has yet to experience the kind of growth that other forms of advertising have seen. This growth has been mainly due to the fact that, unlike other forms of advertising, e-commerce is able to generate actual sales rather than just a PPC (pay per click) advertising model.
In fact, out of all the forms of advertising, e-commerce has arguably been the best at attracting potential customers.
Search Engine Optimization Basics
A website that is able to generate actual sales rather than just a PPC (pay per click) model is extremely enticing to the consumer and there is a huge potential audience that is drawn to such products and services.
This ability to actually generate actual sales rather than just a PPC (pay per click) model has attracted a large number of businesses to the e-commerce market. The main reason for this is due to the fact that, unlike other forms of advertising, e-commerce does not solely rely on pay per click advertising as other forms of advertising does. In fact, e-commerce is able to directly target your PPC advertising budget at the most profitable segments of the audience that it is targeting.
This direct connection between the product and the price is what allows e-commerce to truly become a lucrative marketing medium. As mentioned before, the direct connection between the product and the price is what attracts many businesses to actually become involved in the e-commerce industry.
Although, the idea of e-commerce may sound very different from other forms of advertising, the fact is that both e-commerce and traditional advertising rely on the consumer being aware of the existence of a product before they make a purchase.
E-commerce also takes a more strategic approach to its marketing strategy than other forms of advertising. A better example will be given of PPC (pay per click) advertising which takes the form of an advertisement on a website that appears above other advertisements on the website.
This direct connection between the product and the price is what allows e-commerce to truly be a well-rounded marketing medium. Through the use of PPC (pay per click) advertising, consumers are really not only really aware of the existence of the advertisement, but also that it is an advertisement on the website. This is why when you sign up for an e-commerce business, you should not only be able to advertise your product, but also the services that you are able to offer to the public. The main aim of PPC (pay per click) advertising is to attract the viewer to the website and to encourage the viewer to purchase from you.
This is the role that a PPC (pay per click) advertiser plays in the e-commerce industry.
Although, the name suggests that the advertisement will only be visible to the consumer if they click on the advertisement, the reality is that this is often the case when a website is promoting a product. In fact, the more websites that are promoting a product, the more traffic it typically generates.
In the traditional advertising model, you would try to get a viewer to purchase from your website by getting them to click on the advertisements. However, the problem is that this advertising is very difficult to execute.